O que dizem e o que digo

"What customers say about a brand is more important than what the brand says about itself"

"O que um cliente fala sobre uma Marca é mais importante do que a Marca fala sobre sí mesma."

Good selling

"Let us prove to the world that good taste, good art, and good writing can be good selling."

"All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level."

"Nobody counts the number of ads you run, they just remember the impression you make."

Mr William (Bill) Bernbach the "B" from DDB